The emotional state of the people involved are a major source of delay, additional cost, and stress. If you are too emotionally invested in your brand, marketing and the work that goes with it, you might be unwittingly undermining your own efforts.
Google have made more and more tools (such as Pagespeed Insights or Lighthouse) available for people to run their own reports. This is fantastic, however websites, SEO, etc are a series of trade-offs and you still need an expert.
I’ve seen a few comments and posts on LinkedIn recently that we shouldn’t talk about politics on LinkedIn. I’ve seen this aimed at women in particular.
Our Support Officer, Yas, talks us through an experience she has had with annoying and dodgy agencies offering the earth, and now she finally ‘gets it’.