How to use the Internet to do good work: some marketing tips for Not for Profits

With the right tools and good intent, it is possible to make a difference, and for your message be heard amidst the noise.

Wouldn’t it be nice if we could all just use the internet for good instead of evil?! Pretty please?

Feeling a bit as though the ‘world wide web’ is bearing mostly bad news, fake news, or just plain old ugly in-your-face advertising, is getting easier to do. Not only is there a lot of negativity out there, but some of the latest digital marketing techniques are becoming really sneaky.

Long gone are the days of the ‘information superhighway’ being reserved for uni students, military personnel, or the elite. Don’t get me wrong, this is great for everyone involved. But it can certainly tend to feel a little crowded online.

So how can we make a difference?

The positive news is, many of the large marketing companies and platforms do make it possible to use digital and social media for good, if you know it’s there and where to find it.

We’ve put together a few tips for those out there who are making the world a little better: the Not For Profits (NFP’s). Ranging from free Google advertising, collecting donations or crowdfunding via social media, through to graphic design templates and scheduled publishing – here are a few options you may be surprised to discover are available to your charity.

Google Ad Grants

Did you know that Google gives charities free money? Your Not For Profit may be eligible to receive up to $10,000USD every month, of free advertising from Google Ads.

A portion of this grant can include access to G-Suite & Google Apps. There are some criteria you will need to meet (such as being a registered charity and the need to meet certain performance criteria), but we definitely recommend it worth looking into. You can find all the info here.

This video gives a great summary of what you need to know about the requirements which your organisation will need to meet.

Facebook – donations and crowdfunding

We all know Facebook is one of the most regularly used networks in the world. But perhaps you didn’t know that your non-profit organisation can collect donations directly from Facebook.

The best part, Facebook now absorbs all operational costs for vetting, fraud protection and processing for eligible Not-For-Profits. This means you don’t lose any of your donation to fees. You can find all the information here.

There is also a lot of buzz that Instagram is currently testing a Donate button as well, which could soon become another great fundraising avenue for your NFP.

Canva – graphic design templates

Some of us are gifted with the natural talent of graphic design. While others might think they’re gifted with the natural talent of graphic design…

For those of us with no talent, or lack the funds to pay for someone who has – Canva is a great resource for creating your own design from thousands of templates.

Whether your NFP could benefit from a logo, social media posts, menus, postcards, or any other design graphics, Canva is handy for finding inspiration and it’s quite easy to use.

They too have a program for eligible charities and not for profit organisations. All of their information is available here.

Buffer – social media scheduling

Once you’ve set up your charity or Not For Profit with Google, Facebook donations, and some swanky new design ideas from Canva, you’ll need to start scheduling your content.

Getting the timing right for your social media posts is essential to maximising the potential reach of your audience. Without the resources for a dedicated social media marketer, finding the time to publish your posts can become a challenge.

Buffer allows you to schedule posts for up to 3 social media accounts for free. They also offer 50% discount on their paid plans for eligible nonprofit organisations and charities. You can find more information on their website here.

Go forth and do good.

There are many organisations, charitable groups, and worthy causes. Good is out there. With the right tools and good intent, it is possible to make a difference and for your message be heard amidst the noise.

In an ideal world, all great nonprofit organisations would have the support of a talented digital team or agency to take care of these things for them. But for those who don’t, we hope these tips might be of some help.

Of course, you can always get in touch with us, and we can do good together.

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