Digital Strategy

How to choose a digital agency: why the process matters more than past industry experience

As part of our recent Kintsugi rebrand (and my training), I’ve been tasked with doing some market research for digital agencies in Perth. I’m very new to the industry, so it has been really interesting to learn what kind of information (and misinformation) there is out there for clients about how to choose a digital agency. …

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5 reasons your digital strategy is failing (and how to fix it).

The digital marketing industry is not like it once was. In 2010, it was straightforward: you built a website, you invested in some SEO, you posted to Facebook and it all ticked along. You could play it safe and act like a robot and the leads would come in. It isn’t like that anymore. You, …

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