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Does “award winning digital agency”​ mean “the best”​?

Every digital agency claims to be “award winning”. But, what does that actually mean? Should it be part of your criteria? As the people who generally work under the hood, we have some thoughts on this issue.

Digital succession planning – what it is and why you need it.

If something happened right now that required you to access all of your digital accounts, would you be able to? Paul discusses the importance of digital succession planning.

Your Customers are Waiting for the Icebreaker.

I don’t generally like to comment on or analyse viral videos, because it often leaves people with the impression that “viral” (I mean truly viral) is something you manufacture, rather than something that is, for most part, fairy dust. There are, of course, ways to increase your odds, and it is usually a perfect storm of …

Your Customers are Waiting for the Icebreaker. Read More »

Get real: moving beyond personas and into empathy with your customers.

Ah, empathy. The word that everyone talks about, and thinks they have, but very few are actually able to put into practice. Empathy, not to be confused with sympathy, is being able to sit in someone else’s shoes, and feel the way they feel about a certain situation. Empathy is feeling without judgement. Sympathy, on …

Get real: moving beyond personas and into empathy with your customers. Read More »

5 reasons your digital strategy is failing (and how to fix it).

The digital marketing industry is not like it once was. In 2010, it was straightforward: you built a website, you invested in some SEO, you posted to Facebook and it all ticked along. You could play it safe and act like a robot and the leads would come in. It isn’t like that anymore. You, …

5 reasons your digital strategy is failing (and how to fix it). Read More »

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