As part of our recent Kintsugi rebrand (and my training), I’ve been tasked with doing some market research for digital agencies in Perth. I’m very new to the industry, so it has been really interesting to learn what kind of information (and misinformation) there is out there for clients about how to choose a digital agency. …
There’s an issue we encounter time and time again as a digital agency that we’d like to put on your radar. Ownership of digital accounts. Most of our clients come to us with existing accounts for services and tools such as Google My Business, Analytics, Adwords and other digital assets. And, it can be a …
Digital succession planning – what it is and why you need it. Read More »
I don’t generally like to comment on or analyse viral videos, because it often leaves people with the impression that “viral” (I mean truly viral) is something you manufacture, rather than something that is, for most part, fairy dust. There are, of course, ways to increase your odds, and it is usually a perfect storm of …
Ah, empathy. The word that everyone talks about, and thinks they have, but very few are actually able to put into practice. Empathy, not to be confused with sympathy, is being able to sit in someone else’s shoes, and feel the way they feel about a certain situation. Empathy is feeling without judgement. Sympathy, on …
Get real: moving beyond personas and into empathy with your customers. Read More »
The digital marketing industry is not like it once was. In 2010, it was straightforward: you built a website, you invested in some SEO, you posted to Facebook and it all ticked along. You could play it safe and act like a robot and the leads would come in. It isn’t like that anymore. You, …
5 reasons your digital strategy is failing (and how to fix it). Read More »
If you listen in on any casual conversation between business owners about social media, before long a conversation about the number of Likes on a Page will come up. For some reason (well, not mysteriously, but a blog post in itself so let’s just go with ‘some reason’ :-)), people seem to love comparing the …