Search Engine Optimisation

Beyond Pagespeed Insights or Lighthouse: why every website is a series of trade-offs.

Your business strategy should be the overarching driver as to why you have a website, what you expect it to do, and how to measure performance. There are a series of trade-offs to consider which will determine how much effort is put into useability, experience, technical and business-related performance, organic search ranking and more. It’s …

Beyond Pagespeed Insights or Lighthouse: why every website is a series of trade-offs. Read More »

We don’t “do” Search Engine Optimisation (SEO): we achieve it.

Search Engine Optimisation (or SEO) is something important, but also misunderstood. If you are the average client, you get your website designed just the way you like it, and then, once the site is launched, start to consider search engines. SEO is not a ‘bolt-on’ service. If you get it right the first time, in the form …

We don’t “do” Search Engine Optimisation (SEO): we achieve it. Read More »

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