Kintsugi General

Freelance to “Real Business”: Lessons from a one-year-old Digital Agency.

LinkedIn told me that I have been running my digital agency, Kintsugi for a year now, so I thought I might take the opportunity to share some lessons I have learned making the leap from freelancer to “full Agency”. I have been ‘in business’ for over a decade, and yet, I continue to be surprised …

Freelance to “Real Business”: Lessons from a one-year-old Digital Agency. Read More »

Marketing Myth #1: Digital is cheaper than traditional media.

This is a new series that addresses the common “Digital Strategist”/SEO cowboy myths, that will hopefully help you to be aware of red flags when choosing an agency to work with. I hope this is of value, and if there is anything specific you would like me to answer/address, get in touch. Digital Marketing is …

Marketing Myth #1: Digital is cheaper than traditional media. Read More »

Marriage v Hit It and Quit It aka “Why I am moving from project-based quoting to marketing retainers (and why you should too)”.

When I first started out in the web design business (many, many) years ago, I charged a fixed fee for projects. Back in the early 00’s, web design businesses were much more aligned with IT, and was a ‘thing’ that Advertising Agencies bought, rather than something that Agencies just were. From a business POV, back …

Marriage v Hit It and Quit It aka “Why I am moving from project-based quoting to marketing retainers (and why you should too)”. Read More »

The qualities of a good UX Designer

With technology being increasingly cheaper, quicker to implement and easier to use, the barrier to entry is low for anyone with an idea. With that, there are more competitors, and many businesses questioning the ROI of their digital spending. No more can businesses justify $100k on websites that are just pretty, with no consideration of …

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