Yas Mitchell

How to choose a digital agency: why the process matters more than past industry experience

As part of our recent Kintsugi rebrand (and my training), I’ve been tasked with doing some market research for digital agencies in Perth. I’m very new to the industry, so it has been really interesting to learn what kind of information (and misinformation) there is out there for clients about how to choose a digital agency. …

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AdWords is not a dirty word, depending how you use it.

Well it’s been about 2 months since my journey began, into the murky water crystal clear oceans of the “digital” industry. My mouse arm has strengthened, and I’ve now progressed to googling ‘trapezius stretches’ – because it turns out I have a bad habit of slouching onto my left arm, while doing all the heavy …

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