Paul Groth

Good communication skills may not be your strong suit

The evidence plagues our social media channels, and many people are not aware of their failings. The way you talk to your partner or friends about a product, is closer to the real you than how it comes out in your business writing. The more authenticity, attitude, and vulnerability you include, the better it will …

Good communication skills may not be your strong suit Read More »

Beyond Pagespeed Insights or Lighthouse: why every website is a series of trade-offs.

Your business strategy should be the overarching driver as to why you have a website, what you expect it to do, and how to measure performance. There are a series of trade-offs to consider which will determine how much effort is put into useability, experience, technical and business-related performance, organic search ranking and more. It’s …

Beyond Pagespeed Insights or Lighthouse: why every website is a series of trade-offs. Read More »

Digital succession planning – what it is and why you need it.

There’s an issue we encounter time and time again as a digital agency that we’d like to put on your radar. Ownership of digital accounts. Most of our clients come to us with existing accounts for services and tools such as Google My Business, Analytics, Adwords and other digital assets. And, it can be a …

Digital succession planning – what it is and why you need it. Read More »

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