Month: March 2016

Marriage v Hit It and Quit It aka “Why I am moving from project-based quoting to marketing retainers (and why you should too)”.

When I first started out in the web design business (many, many) years ago, I charged a fixed fee for projects. Back in the early 00’s, web design businesses were much more aligned with IT, and was a ‘thing’ that Advertising Agencies bought, rather than something that Agencies just were. From a business POV, back …

Marriage v Hit It and Quit It aka “Why I am moving from project-based quoting to marketing retainers (and why you should too)”. Read More »

Get real: moving beyond personas and into empathy with your customers.

Ah, empathy. The word that everyone talks about, and thinks they have, but very few are actually able to put into practice. Empathy, not to be confused with sympathy, is being able to sit in someone else’s shoes, and feel the way they feel about a certain situation. Empathy is feeling without judgement. Sympathy, on …

Get real: moving beyond personas and into empathy with your customers. Read More »

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