The evidence plagues our social media channels, and many people are not aware of their failings. The way you talk to your partner or friends about a product, is closer to the real you than how it comes out in your business writing. The more authenticity, attitude, and vulnerability you include, the better it will …
Good communication skills may not be your strong suit Read More »
Your business strategy should be the overarching driver as to why you have a website, what you expect it to do, and how to measure performance. There are a series of trade-offs to consider which will determine how much effort is put into useability, experience, technical and business-related performance, organic search ranking and more. It’s …
Beyond Pagespeed Insights or Lighthouse: why every website is a series of trade-offs. Read More »
It’s funny that so many large corporations are talking about things like AI or Blockchain when most of them can barely even implement a Content Management System that works, or consolidate their Google Analytics. Every business has a “Don’t Mention the War!” project that has become poisonous to a team (I tend to rescue them). …
Which Content Management System should you use? It doesn’t matter. Read More »
As part of our recent Kintsugi rebrand (and my training), I’ve been tasked with doing some market research for digital agencies in Perth. I’m very new to the industry, so it has been really interesting to learn what kind of information (and misinformation) there is out there for clients about how to choose a digital agency. …
I’ve seen a few comments and posts on LinkedIn recently that we shouldn’t talk about politics on LinkedIn. I’ve seen this aimed at women in particular. I disagree. Why? “Politics”, particularly in the current climate, has a bad rap. It has traditionally been considered impolite conversation. But, at its core, (informed) politics is about trying …
Should business owners talk about politics on social media? Read More »
Well it’s been about 2 months since my journey began, into the murky water crystal clear oceans of the “digital” industry. My mouse arm has strengthened, and I’ve now progressed to googling ‘trapezius stretches’ – because it turns out I have a bad habit of slouching onto my left arm, while doing all the heavy …
AdWords is not a dirty word, depending how you use it. Read More »
Humans who work for big corporations and want something different (and better) in their digital agency.
Humans in SMEs who don’t want something ordinary, and want their digital presence to be way more awesome than their competitors.
Humans who value great code, great design, and great project management (and are willing to pay for it).
Humans who understand that while we can speak corporate, make decks and do the slick sales thing when we have to… we really don’t like it.
Humans who have a sense of humour (eg hear “Google Doodle” and giggle every time… because that shit never stops being funny).
Humans we like (otherwise, what’s the point?).